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Thread: Nvidia Fires back at ATI !

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    Exclamation Nvidia Fires back at ATI !

    We don't bribe developers

    Following
    some rather unkind comments made by AMD’s Richard Huddy, Nvidia Director of Developer Technology Ashutosh Rege hit back, condemning Huddy's claims that Nvidia was offering incentives for developers who embrace PhysX.

    In an interview with Xbit's Anton Shilov, Rege said that Nvidia never offered cash for developer using PhysX and that developers would not choose engines based on incentives if they weren't good to begin with, as they could ruin the game.

    “The most important factor for game developer today is market platform,” said Rege. “In other words is whether that supports X360, PS3, PC and some developers are targeting iPhone and Wii with our PhysX engine. We support all of those, which is the reason why PhysX has become so popular.”

    However, Rege stressed that Nvidia does offer help to developers who take up PhysX.

    "We will help them with engineering and we will help them even with artists, who also go on-site and spend a lot of time with their artists... Adding GPU PhysX to a game is a lot more different than adding just general physics effects. There is more work than adding post-processing effects, so we help them with that. We also help them with marketing with any kind of bundle deals with add-in-card makers if the latter are interested in bundling those games,” said Rege.

    So, although Nvidia does not hand out cash, it still offers rather tempting non-cash incentives, both in terms of technical assistance and through its marketing programs, such as TWIMTBP.

    You can check out the full interview here.

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    Default Re: Nvidia Fires back at ATI !

    haha. I dont think Richard Huddy should have said that. It sounds pretty lame tbh. I think they should concentrate on improving their marketing strategies and relation with developers .

  3. #3

    Default Re: Nvidia Fires back at ATI !

    So, although Nvidia does not hand out cash, it still offers rather tempting non-cash incentives, both in terms of technical assistance and through its marketing programs, such as TWIMTBP.
    I've read several article on developer relations of nVidia and ATI before. Some thinks nVidia bribes the developers to have special advantages, but there is no proof behind that. Some other said nVidia always comes first on helping developers with technology and solutions. They provide technological helps to developers which is extremely helpful to the small developers, ie- Metro 2033's 4A games. As a result those developers become grateful and master better knowledge on nVidia techs and in future they can deliver better products on nVidia cards.

    On the other hand ATI always cries foul blaming nVidia rather than working on their own to provide better support for their card.
    I've read in an article that during production of Batman AA, Rocksteady asked ATI several times to provide codes to enable MSAA in the game. But ATI failed to do so and continued blaming nVidia for use of a Vendor ID-lock.

    Personally, i think if nVidia gives money/technology/support to the developers to get a better optimized game/product on their cards that's ok, but if they gives that just to reduce/block performance on ATI then it's not appropriate and should be punished.

    On ATI side i'd say they should spend more money that they've received from their consumers to provide better support. They have certainly mastered lots of knowledge on dx11 that they have to share with the developers. it's their job to push performance on their cards, it's what ATI gamers pay for.

    Just for your concern I'm quoting some parts of an article found on another site-
    The discussion even brought some developers out of the woodworks who went on the record and disclosed the ways how nVidia is supporting them through TWIMTBP program. On XtremeSystems, developer known as DilTech said that he "can tell you first hand NVidia supports developers with things besides money. Certain people here will tell you about the toy they had in our hands back when the 7800GTX 512MB came out. They give developers hardware that never sees the light of day as far as the consumers know, just to make sure they have a way to test their code that isn't a software renderer. I can tell you right now that ATi have never put a single piece of hardware in our hands... and it's not like we haven't asked for anything to test on."

    On the subject of that particular toy, I still have it. If we are on the same page, that "toy" used a very cool looking dual-slot cooler and was clocked that nobody believed it. Naturally, it could never pass FCC certification or OEM qualy process.

    "They have a test lab with just about every possible configuration when it comes to nVidia hardware to test your application on to make sure it's going to work across a wide spectrum of hardware. You also have to remember that nVidia employ a lot more people than ATI. They have people, whose sole job IS testing said applications, finding the bugs, verifying if it's the game code or the driver, and giving a list of possible fixes to the developer. If anything, nVidia does more for the game industry than ATi has ever dreamed of doing, and pays for it with the money the consumer spends on their video card... How is that bad for the consumer?"

    During the past 14 years of work experience, I also had the privilege working for two major publishers on their simulation titles and had a stint as CTO [Chief Technology Officer] in a then Croatian start-up developer. Back in the day [2003-2004], I worked with Intel, AMD, ATI and nVidia, so I had tasted the experience working with all four vendors. Being a small start-up that was yet to sign a publisher, we didn't exactly have high hopes of getting the level of support from giants in the industry.

    After contacting AMD, the company offered us AMD Athlon 64 based systems for development at no cost to us as soon as we sign a publisher. Intel replied with an application to Intel Developer Program. By paying $500/year membership, we were entitled to use all the Intel software [regardless of what you may or may not think - Intel has the best C++ compiler in the industry] and stand to receive an Intel Development machine every 12 months. The machines consisted out of top of the pops CPU, motherboard, memory filled to the brink, multiple hard drives and top of the pops graphics card. We are talking about a three grand-worth system for 500 bucks. For some reason, Intel preferred to use ATI cards even back then. Coming to GPU vendors, things are really interesting and you might get a context of what happened back in 2003 - and compare it with what happened with Batman: Anti-Aliasing... pardon, Arkham Asylum.

    We received visits from Cyril and Karen from nVidia, and Richard and Kevin from ATI. The results from first visits were interesting - nVidia sent us an application to TWIMTBP even though we didn't have a publisher. We were told that nVidia usually doesn't do that [offer TWIMTBP membership to start-ups unless they were promising], but those first visits resulted in nVidia sending us shipload of hardware - each of our systems ended up with GeForce FX 5850, 6800 - even a Quadro SDI for post-production. When it came to ATI, the company also sent out several cards, but the level of involvement was nowhere near the attention the company got from nVidia, followed by Intel and AMD.

    To this date, that developer has yet to receive a single dime of marketing money from nVidia, yet the support given to the team from the company was invaluable in creating a casual game vendor that released eight games since 2003 [and several others under anonymity contracts]. This independent team cannot compete on AA or AAA titles, but yet, nVidia is there to support this kind of teams in that crucial incubating stage.
    Last edited by rebel_warrior; March 16th, 2010 at 22:04.

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    Default Re: Nvidia Fires back at ATI !

    TBH, while nVidia does help developers, they DO give them money, and not only the small ones in need of money, but the big ones for their own benefit. Its a known fact by many, so that nVidia guy Ashutosh Rege is flat out lying, but thats to be expected from these people, all these reps lie, be it intel, amd, nvidia etc...

    Never mind...BTW, if you are neutral and read up on the whole arkham asylum fiasco (the real story) and now nv sabotaged ati, along with quite a few other examples, its will either piss you off, or just make you sad. Really

  5. #5
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    Default Re: Nvidia Fires back at ATI !

    Yeah I think the same, they give it for better game/products or to reduce an ATI card's performance is not clear enough, but they do give money to the developers.

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