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Thread: EA is 2009's Number 1 publisher

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    Default EA is 2009's Number 1 publisher

    EA is 2009's Number 1 publisher

    Publisher reclaims Euro top position from Nintendo, says its "disappointed" with market

    Electronic Arts is Europe's number one publisher for 2009, reclaiming the top market share spot which it lost to Nintendo last year.

    Despite this, the company says it's "disappointed" with the games market's performance in the last 12 months as box sales are actually down rather than up.

    Senior VP of European publishing, Jens Uwe Intat told MCV: "I have to say we've been a little bit disappointed. When we were planning 2009 we were looking at market growth of around 5 per cent in packaged goods, but what we've seen is a decrease of about 10 per cent.

    "But, at the same time, we're very happy because in this shrinking market we increased our share and so now we are back to the leading position again in Europe, which is a nice place to be. We actually lost it to Nintendo in 2008 but we've gained it back and we'll have to see if we can hold it until Christmas, but we're confident we can."

    Intat said sales of EA Sports Active, The Sims 3, Need for Speed Shift, FIFA 10 and Dragon Age helped it claim top European market share, which is up two points at 19 percent.

    Thanks to the new marketing strategies, EA has been able to see increases in their digital titles, too. With some major titles planned for later this year, EA will continue their amazing publishing streak for the rest of 2009 and the start of 2010.


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  2. #2

    Default Re: EA is 2009's Number 1 publisher

    believe me, I knew it will be EA.

    this year EA got many sides like - RPG side by Dragon Age, Racing side by Burnout Paradise(for PC) and NFS Shift, Sports side by FIFA 10 and FIFA Manager 2010 ... and others like - Mirror's Edge (for PC) or The Saboteur.

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    Default Re: EA is 2009's Number 1 publisher

    na hobar kono karon dekhi na.....EA all the way

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