Children In Need is the BBC (British Broadcasting Corporation) charity for the UK. Kicking off in 1980, the charity has raised more than £600 million for disabled children and young people. The highlight of each year is a "telethon" aired on BBC One with celebrities and well-known faces.
Along with the telethon and other activities, an official Children In Need single is also selected. This year it's Ellie Goulding's turn with How Long Will I Love You (originally performed by The Waterboys). Why is this news? The official music video is shot entirely with a Nokia Lumia 1020.
The video itself is an excerpt from Tom & Issy, a short film by Roger Michell that Goulding stars in. The star is seen with Dylan Edwards filming a series of practical jokes on the Lumia 1020. These clips are shared with the artist performing the single on a rooftop in black and white.
Be sure to check out the above video, and prepare yourself for November 15th when the next appeal telethon will be aired on BBC One. How Long Will I Love You is also available for pre-order - a minimum of 20p per download will benefit BBC Children in Need.