It may be true that imitation is the sincerest form of flattery. But a popular filmmaker in New York was not flattered when he learned that part of his movie had been recut and used as a motivational video for Apple employees.
The video, “The Dark Side of the iPhone 5S Lines,” was a lighthearted documentary by Casey Neistat on the pains people endured while waiting in line for the new iPhone 5S. One woman in the film, for example, wrapped herself in a garbage bag to stay warm while sleeping on the ground. The video has had more than three million views on YouTube.
The tweaked version of the movie was sent internally at Apple on Sept. 30 to some customer service representatives to thank them for their hard work on the latest iPhone introduction, according to an Apple employee who received the video and would speak only anonymously for fear of being fired. The video was sent specifically to customer care officials who focus on troubleshooting iOS, Apple’s mobile operating system, meaning it may have reached thousands of employees.
In the version of the movie sent around the company, the video is played in fast motion with catchy music while headlines about the product introduction scroll across the screen. Mr. Neistat’s name, which is in the upper-right hand corner of the original movie, is removed in the edited version. (But the woman who wrapped herself in a plastic bag remains.)
Mr. Neistat, a longtime Apple fan who also waited in line for the original iPhone six years ago, found the reinterpretation of his movie ironic and offensive.
“I’ve never had my work stolen so adversely as this,” Mr. Neistat said. “They stripped all my branding off it and put their own name on it in such a harsh way.”
Mr. Neistat’s original version.
Apple declined to comment.
Though the edited video shows an Apple logo at the end of the clip, it does not have the high polish seen in official Apple videos. It even contains an unintelligible typo — “Additional Hours Reguirements Met” — near the end.
The video was pulled from Apple’s server a week after it was sent, according to the customer service employee.
Apple is renowned for its tight oversight of its products and employees, who help keep its products and plans secret. But Apple’s customer service operations operate in a much more ad hoc fashion. One customer care program, called Apple At-Home Advisors, employs people around the world who work from home. The advisers get a free iMac and full benefits, and they take phone calls from customers looking for help with products, according to Apple’s Web site. That is still tighter control of customer care than many American companies, which often outsource customer care to call centers in the Philippines and India.
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Nokia sends filmmaker Casey Neistat a Lumia 1020 after Apple stole his video
Nokia doesn't shy away when it comes to opportunities to poke fun at the competition within the mobile industry. The company has taken a minor jab at Apple by sending a Lumia 1020 (with a note) to filmmaker Casey Neistat. What's the big deal with the free phone? If you're not aware, it has been reported thatApple stole Nerstat's video about the public queuing up for the new iPhone.
stealing or idea stealing? nothing new for these companies specially not for apple
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seems like nokia is always in standby mode to mock other companies
I think you didnt read the full news. In short Apple edited the video of Casey Neistat, cut the name of the maker from the video and added their brand and used it as their own video for employees motivation.
Last edited by salmanshah; October 25th, 2013 at 16:03.