New need for speed is coming this year with the name Need For Speed Shift. It is under development by Slightly Mad Studios. According to EA, Shift takes its place aiming at hardcore gamers and focusing on simulation racing and drifting rather than the arcade racing of previous titles in the series. It focuses of less on street racing and more on simulating the driver experience and is being described as a racing game built by racers for racers. The game has been in development for two years. The game will feature a new "Driver experience". The g-force in the game will make an important role in the game, as it will affect both the player and the AI. The in-car view will also return, making its first appearance in a Need for Speed game since Porsche Unleashed. The in-car view will be highly detailed, and it'll be possible to see the driver changing the gears, moving his head to get a better view of the mirror. The crashes will affect the player visually. While crashing, there will be a temporary blur in the screen. The sound aspect will have detailed car crash sound, as well sharp gasp of breath from the driver before a collision. The game's car customization will be both visual and performance. It will be also possible to customize both the interior and the exterior of the car. The game is scheduled to release 17 septembar, 2009.