A charger on every nightstand and a phone in every pocket -- it could be a presidential slogan, but it's really just reality. According to research from Strategy Analytics, a staggering 1.6 billion mobile phones were shipped (not sold) globally in 2012, and 700 million of them were smartphones. Samsung, Nokia and Apple, in that order, were the biggest movers of handsets, though the latter two change places when it comes to smartphones -- Espoo only shipped 35 million to Cupertino's 135, while Samsung topped the trio at 213 million devices shipped.



Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1
Global Mobile Phone Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Samsung 95.0 327.4 108.0 396.5
Nokia 113.5 417.1 86.3 335.6
Apple 37.0 93.0 47.8 135.8
ZTE 24.4 78.1 19.5 71.7
Others 169.7 630.4 189.3 635.4
Total 439.6 1546.0 450.9 1575.0
Global Mobile Phone Vendor Marketshare % Q4 '11 2011 Q4 '12 2012
Samsung 21.6% 21.2% 24.0% 25.2%
Nokia 25.8% 27.0% 19.1% 21.3%
Apple 8.4% 6.0% 10.6% 8.6%
ZTE 5.6% 5.1% 4.3% 4.6%
Others 38.6% 40.8% 42.0% 40.3%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 9.9% 13.7% 2.6% 1.9%
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1 Numbers are rounded. Total in the data-table does not include grey phone shipments.



Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012 1
Global Smartphone Vendor Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Samsung 36.5 97.4 63.0 213.0
Apple 37.0 93.0 47.8 135.8
Nokia 19.6 77.3 6.6 35.0
Others 63.9 222.8 99.6 316.3
Total 157.0 490.5 217.0 700.1
Global Smartphone Vendor Marketshare % Q4 '11 2011 Q4 '12 2012
Samsung 23.2% 19.9% 29.0% 30.4%
Apple 23.6% 19.0% 22.0% 19.4%
Nokia 12.5% 15.8% 3.0% 5.0%
Others 40.7% 45.4% 45.9% 45.2%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%


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