A local amateur photographer, Mark Bull, filmed the band's performances and made the music video "Fake Tales of San Francisco", releasing it on his website,alongside the contents of Beneath the Boardwalk – a collection of the band's songs which he named after a local music venue. In May 2005, Arctic Monkeys released their first single, Five Minutes with Arctic Monkeys on their own 'Bang Bang' label, featuring the songs "Fake Tales of San Francisco" and "From the Ritz to the Rubble". This release was limited to 500 CDs and 1,000 7" records, but was also available to download from the iTunes Music Store. Soon after, the band played at the Carling Stage of the Reading and Leeds Festivals, reserved for less known or unsigned bands. Their appearance was hyped by much of the music press and the band was watched by an unusually large crowd.