User Tag List

Results 1 to 4 of 4

Thread: Google ‘Semantic Search’ Technology: What it is and How It Will Change the Web

  1. #1
    Member
    • salmanshah's Gadgets
      • Motherboard:
      • MSI Z97 Gaming 5
      • CPU:
      • i7-4790K - Cooled by Corsair V8 GTS
      • RAM:
      • G.SKILL Trident X Series 2400MHz 16GB (2 x 8GB)
      • Hard Drive:
      • Samsung 850 EVO 250GB SSD (2TB + 3TB HDD)
      • Graphics Card:
      • MSI GTX 970 GAMING 4G
      • Display:
      • Sony KDL-32W654 & ASUS MS228H 22
      • Sound Card:
      • Realtek ALC1150
      • Speakers/HPs:
      • Sennheiser HD555
      • Keyboard:
      • Thermaltake MEKA G-Unit
      • Mouse:
      • Steelseries Sensei
      • Controller:
      • Microsoft Xbox 360 Wired Controller
      • Power Supply:
      • Corsair TX650w V2
      • Optical Drive:
      • LITEON DVDRW
      • UPS:
      • Power Saver 1200va
      • Operating System:
      • Windows 8.1 PRO Genuine
      • Benchmark Scores:
      • Winrar bench - 11085 KB/s @ OC CPU
      • Comment:
      • Casing: NZXT Phantom 001W
      • ISP:
      • Radiant
      • Download Speed:
      • 10-20 Mbps
      • Upload Speed:
      • 10-20 Mbps
    salmanshah's Avatar
    Join Date
    May 2009
    Location
    Lalbagh
    Posts
    2,363

    Default Google ‘Semantic Search’ Technology: What it is and How It Will Change the Web

    Google is about to take a big leap that will revolutionize online search. In the next few months, the type of answers you will be getting from Google search will be very different from what you get today. Google search engine is about to incorporate Semantic Search, which is aimed at returning search results that understands what you are thinking and not just what you enter in Google search box.

    For many years now, Google has remained the number 1 search engine on the Internet. At present, they command about 66% percent of Internet searches. Though they have updated their search algorithm times without number, they still heavily rely on the keywords in web pages, URLs and META data in providing results to users’ queries.

    Even the most recent Algorithm updates from Google – Panda, Search Plus Your World, Venice – rely heavily on the keywords in web pages, URLs and hyperlinks. As a result, searchers still have a hard time getting good answers. They still have to permute the keywords in their queries till Google is able to help them locate a relevant webpage.

    How Will ‘Semantic Search’ Work?

    Semantics refers to the study of meanings of words and phrases. Hence, Semantic Search refers to the process of searching the web, based on the meanings (and relationships) of the words and phrases in searchers’ queries.

    Though Google Semantic Search will still rely on keywords, it will be in a much innovative way. It will provide answers to searchers’ queries based on the search engine’s perception (machine intelligence) of the intent of searchers. It will try to understand what searchers are actually looking for and provide results based on the meaning (semantics) of the combined keywords by considering the context surrounding the use of the words and phrases.



    Thus, the answers to a query where “New” and “York” are entered consecutively will be returned based on the understanding that the searcher is inquiring about a place. Similarly, the results for a search relating to “Jaguar” will return accurate results for either the animal called Jaguar or the automobile called Jaguar based on the meaning of the remaining words used in the searcher’s query. Also, the planet “Saturn” will be differentiated from the automobile “Saturn” based on the arrangement and meaning of the words in searchers’ queries.

    According to a report on Wall Street Journal, Google Semantic Search will also be providing “more facts and direct answers to queries at the top of the search-results page”. Thus, Google will now attempt to directly answer fact-based queries in addition to their semantic search results. The report reveals that Semantic search will be implemented over a period of several months.

    What is the Underlying Intelligence System of Google Semantic Search?
    Aside upgrading the signals that will trigger answers based on the relationship between the words in searchers’ queries, Semantic Search would also depend on Google’s enormous reservoir of knowledge about people, places and other entities.



    Google acquired a knowledge graph company, Freebase, in 2010. Since then, they have expanded its database to 200 million from just 12 million. Knowledge graph will help provide fact-based information about users’ queries at the top of search results in addition to the list of web pages related to the queries. These will be direct answers to users’ queries, especially queries that need factual answers.

    Already, there are suppositions that Google aims to compete with Apple and maybe Facebook (if Facebook eventually launches a search engine) as well as other search engines with this coming change. For example, Apple’s voice-powered search – Siri – receives voice commands and provides answers from Google and Wolfram Alpha, which uses semantic technology. With Google Semantic Search, Google will be able to provide both functions.

    This will also help Google compete better against Microsoft Bing which is already making use of semantic search technology since Microsoft acquired Powerset, a semantic startup, in 2008.



    Also, it has been said that Facebook has created a huge database of people, places, music, videos and other stuffs shared on their platform. This would be a defense against the much speculated Facebook Search.

    Will Google ‘Semantic Search’ Affect Search Engine Optimization (SEO)?
    Like most Google algorithm updates, Semantic Search is likely to have a strong impact on SEO. SEO will now go beyond ensuring contents have the right keywords, at the right places and in sufficient amount. SEO will now involve anticipating searcher’s intents and providing contents in such a way that those intents are answered accurately.



    With Semantic search, Google search engine will be more concerned about the web pages whose contextual meanings answer the queries of searchers. Consequently, SEO for website owners will involve including synonyms and related terms in web contents to help Google search engine understand the information on the webpage.

    Additionally since Google will also be providing results from their knowledge graph, sites will now be competing against Google fact-based results at the top of web pages aside competing for a higher page rank. So, web page competition for top spot will become limited.

    Will ‘Semantic Search’ Put An End to SEO?
    Right now, there is so much speculation about how Semantic Search may turn SEO upside down. Interestingly, this is always the case with most Google algorithm updates – they are often enshrouded in mystery because of fear of the unknown. The way I see it, SEO will actually take another form, but SEO will definitely remain a part of web publishing.

  2. #2
    Member
    • 's Gadgets
      • Motherboard:
      • Asus P5KPL-AM
      • CPU:
      • Dual Core E5400
      • RAM:
      • Transcend + Kingston = 4 GB DDR2
      • Hard Drive:
      • 250 GB Hitachi Deskstar T7K250 + Samsung F3 500 GB
      • Graphics Card:
      • Built-In
      • Display:
      • AOC F22 22"
      • Sound Card:
      • Realtek
      • Speakers/HPs:
      • Creative Live 4.1/Logitech G35
      • Keyboard:
      • A4Tech
      • Mouse:
      • Delux
      • Power Supply:
      • Thermaltake Lite Power 400 Watts
      • Optical Drive:
      • BUSTED !
      • USB Devices:
      • Transcend 16GB
      • UPS:
      • DigitalX 650VA
      • Operating System:
      • Windows 8 Pro x64
      • Comment:
      • Gave up on PC......at least for now
      • ISP:
      • IS PROS
      • Download Speed:
      • Average: 24 Kbps
      • Upload Speed:
      • Average: 24 Kbps
      • Console:
      • 16
    йЦммєя³¹'s Avatar
    Join Date
    Apr 2009
    Location
    +23° 45' 10.07", +90° 23' 5.39"
    Posts
    1,932

    Default

    From when will this be activated ?
    01000010011000010111101001101001011011100110011101100001001000010010000100100001 001000000011101001010000

  3. #3
    Member
    • Nirzhar Uchiha's Gadgets
      • Motherboard:
      • ASrock B75 Pro3-M
      • CPU:
      • Intel Core i7 2600 @3.40 ghz
      • RAM:
      • 2x 4 GB Transcend 1333 mhz
      • Hard Drive:
      • Toshiba 1TB + Adata 128gb SSD
      • Graphics Card:
      • MSI GTX 770 2GB OC
      • Display:
      • LG 22MP65HQ 22" 1080p IPS LED
      • Sound Card:
      • Creative SB X-fi Titaniium
      • Speakers/HPs:
      • On Ear: Sony MDR XB950BT / IEM: Soundmagic es18
      • Keyboard:
      • Cooler Master Octane Keyboard
      • Mouse:
      • Logitech M280 Wireless
      • Controller:
      • Xbox One + DualShock 4
      • Power Supply:
      • Gigabyte Pulse 600w [80+ Bronze]
      • UPS:
      • TechFine 1200VA
      • Operating System:
      • Windows 10 Pro 64 bit
      • Comment:
      • Bought it on 5 may,2012 from elephant road.. upgrading started on February,2013 :)
      • ISP:
      • SkyView Online [3 mbps]
      • Download Speed:
      • 370 kBps [International] 11mBps [Local]
      • Upload Speed:
      • 200/200 kBps [International/local]
    Nirzhar Uchiha's Avatar
    Join Date
    Apr 2012
    Location
    Dhaka, Bangladesh, Bangladesh
    Posts
    1,590

    Default

    awesome.. Cant wait.. Loved how siri understands human talk...but bing already has semantic search ?? Then how come they show worse search results than google

  4. #4
    Member
    • 's Gadgets
      • Motherboard:
      • ASROCK h81-GL
      • CPU:
      • Core i3 4130 @3.40ghz
      • RAM:
      • TWINMOS 2gb(x2) 1333mhz ddr3
      • Hard Drive:
      • WD 1tb BLUE
      • Graphics Card:
      • Radeon r7 260x (2gb) GDDR5
      • Display:
      • Hp 18.5"
      • Sound Card:
      • basic
      • Speakers/HPs:
      • basic
      • Keyboard:
      • TT Amaru
      • Mouse:
      • Newman Gaming
      • Power Supply:
      • Corsair CX430w
      • Optical Drive:
      • General
      • Comment:
      • Alhamdulillah :)
      • Console:
      • 6
    Zimmer™'s Avatar
    Join Date
    Jun 2011
    Location
    A place Where U Belong >:/
    Posts
    2,464

    Default

    Its about time google took this step.... But Bing use kortay besh mojai lagay

Similar Threads

  1. Replies: 4
    Last Post: June 2nd, 2012, 22:23
  2. Replies: 3
    Last Post: March 14th, 2012, 14:59
  3. Google Search Secrets
    By Rajmi in forum Technical Support
    Replies: 4
    Last Post: January 22nd, 2012, 20:58
  4. Replies: 0
    Last Post: November 12th, 2011, 03:00
  5. How to Try the New Google Search Interface
    By coldfire7 in forum Internet
    Replies: 6
    Last Post: November 27th, 2009, 12:27

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Page generated in 0.18963 seconds with 14 queries.