This is a list that's long overdue. 9 years ago GameTrailers.com began as a catch-all for any and every single piece of video game media we could get our grubby little mouse cursors on, but the concept of the modern video game trailer evolved much earlier than that. When big titles hit the Atari, Intellivision, Nintendo, or Genesis in the 80's and early 90's, you (or specifically, your parents) only needed to know that the game would be for sale when it was already for sale. It was shortly before the formation of E3 in 1995 that the game industry smartly began adopting Hollywood's showmanship and shoveling more coal into the hype train, months and eventually years before the game was playable. That's two decades worth of high-octane, short-format, blockbuster media clips to sort through. The process has taken months but we're ready to give credit where we feel it's due. These blogs will help fill in the blanks and honor those that were great but not exceptional. 100 seems like a huge number, but we were looking at thousands of possible candidates and some surprising trailers ended up on the cutting room floor.
We begin with #100 through #81 on Thursday night. #80 to #61 will air the following Monday, and the next two episodes (with 20 videos each) will bring us to #20 the following week. #20 through #1 will be given one video each, addressing in more than three or four sentences comparatively why these trailers are the best at what they do. The list was selected across 8 gatherings totaling a few dozen hours of deliberation. We waded through hundreds of possible nominees from forum suggestions, top downloads, top rankings, and awards we've been giving for five years including yearly E3 honors and our two extensive trailer awards produced in '05 and '06.
The trailers played like trailers are intended to: projected to a captive audience of the GT Editorial staff in a dimly lit room with speakers set an unusually high bass level. Several neighboring colleagues left their offices to see why explosions were shaking the building via the conference room. We gauged each and every trailer by the raw reaction from the room. Some moments we remembered shaking us to the core were simply not as effective so many years later. Not because we don't recall them fondly, but because the production value spent making those announcements possible just weren't on par with the absolute best trailers of all time. LIkewise, some fuzzy memories returned with surprising authority supported by editing and animation skills that were unmatched at the time.
As we continue through this massive list of videos we will try to honorably mention as many outstanding trailers as we can think of that were indeed ranked, just not on or below 100. When you watch the video, you'll see we selected one specific trailer per entry (Honorable Mention) to simultaneously credit and we'll post even more links here of epic, A-grade trailers that will hopefully never be forgotten. We want this to be a celebration of all trailers, even ones we don't give medals to. Dig up your favorite links. Tell stories in a blog or on Twitter about your favorite videos. Cheer us when you agree and scream at us when we're flat wrong, but know that we left no trailer behind. We not only saw them all, we watched every stream years ago starting from the moment we became captivated by this endlessly entertaining industry.
Don't miss Trailers #100 through #81 on Thursday, September 1st. We look forward to reliving these trailers again with you.