Guitar Hero series and True Crime cancelled by Activision, Seek to concentrate on Call of Duty:
Activision have confirmed that they are to axe their well-established Guitar Hero series as they continue to concentrate their focus on “the development of a best-in-class digital community surrounding the Call of Duty franchise” and products that will provide them with the “greatest competitive advantages.”
Writing within their latest financial report, Activision confirm that they are to disband their Guitar Hero series alongside also discontinuing progress on True Crime: Hong Kong:
At the same time, due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. The company also will stop development on True Crime: Hong Kong™. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.
President and CEO of Activision Blizzard, Bobby Kotick, did however continue to laden praise upon both the publisher’s Call of Duty and World of Warcraft franchises, stating “Activision Blizzard’s key franchises have larger audience bases than ever before and we continue to see significantly enhanced user activity and engagement for our expanding online communities. Our revenues from digital channels, which now account for over 30% of our overall revenues, were driven by increased sales of Activision Publishing’s Call of Duty map packs and value-added services for Blizzard Entertainment’s World of Warcraft.
“Blizzard significantly evolved its direct digital distribution capabilities with the launch of its new Battle.net® service and saw players embrace its service offerings in record numbers,” he continued. “Notably, since Call of Duty: Black Ops was launched in November players have spent an average of 52 minutes per day playing online, roughly equivalent to the 55 minutes that the average user spends each day on Facebook. As of February 2, 2011, more than 27 million gamers have played Call of Duty games online, logging more than 2 billion hours, or the equivalent of more than 229,000 years of gameplay.”
Get something new, CoD has got enough attention already
PS: CoD Black Ops 'First Strike' coming to PS3 on March 3, to PC by April.